Adference PPC Blog

Check out our latest posts on Amazon PPC and Google AdWords. Improve your digital marketing success with our exclusive insights into PPC management!

 
25. April 2018

When PPC nerds meet

What strategies for optimizing Google AdWords and Amazon Sponsored Products campaigns really pay off? What should ecommerce advertisers […]

Google AdWords

12. July 2018
Set a minimum CPC Limit in Google Ads

New Feature: Set your Minimum CPC

YES! We’ve just released a useful little helper that allows you to assign a lower limit to your […]
4. June 2018

Give Wings to your AdWords Strategy: Use Shared Budgets with Account Target

Because with shared budgets, single campaigns receive a common, larger pot to draw on. This can be a […]
14. May 2018

Learn how street wear retailer DefShop Increased Sales by 30% in Germany

DefShop advertises 27.000 products in 100.000+ variations on GoogleAdWords – being one of Europe’s largest retailers of urban […]
1. February 2018

New Merchant Center tools: Optimize your Google Shopping Product Feed for spring season

Thanks to a number of updates, a few things have changed feed-wise in 2017. If you did not […]
19. December 2017
Conversionraten in Google AdWords drop before Christmas

Collapsing conversion rates in Google AdWords after Christmas: Action required

Your online business is experiencing a boost from the holiday season right now and you’re cashing in on […]
23. November 2017
Black Friday Thumbnail

Black Friday – Last Minute Advice

It’s Black Friday week! While we’re curiously awaiting this year’s consumer trends for Black Friday and Cyber Monday, […]

Adference News

12. September 2018

Meet us @DMEXCO 2018

The DMEXCO Expo and Conference is the meeting place for key players in digital business, marketing and innovation. […]
18. October 2017
Adfernce displays Google Shopping campaign history

New: Deeper insight into Google Shopping campaigns

  Yesterday we launched our newest addition to the Adference interface! Here is what you need to know: […]
28. September 2017

New: Ad group targets displayed at campaign level

We’ve implemented two small but useful details at the Adference Bid Management interface that will make working with […]
13. September 2017

Adference presents new Campaign Management for Google Shopping @ dmexco 2017

Cologne, 13 – 14 September 2017 – dmexco Explore our new Campaign Management for Google Shopping at dmexco 2017! Meet […]
10. January 2017

Event calendar for 2017: Meet the Adference team in London and all over Germany

21. December 2016

Adference co-founder live from Stanford: Recap – Google workshop on SEA campaign management

Adference’s session at the “Google Digital Workshop on Campus” this Friday was streamed live from Stanford University where […]

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