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Read all of our posts on tricks and insights for innovative online marketing

12. April 2018

ADworld Experience in Bologna, Italy

In April, we’ll be heading south for ADworld Experience in Bologna–the number one Italian PPC conference that is all […]
13. March 2018

Millennial 2020 in London

Hear us speak at M2020 Myths and truths about seasonal effects in Google AdWords and how to best […]
14. February 2018
Data Science and Data Engineer Job Position

Data Scientist / Data Engineer (m/f)

We are a fast-growing, innovative tech company that provides online marketing solutions for Google AdWords and Amazon. Our […]
1. February 2018

New Merchant Center tools: Optimize your Google Shopping Product Feed for spring season

Thanks to a number of updates, a few things have changed feed-wise in 2017. If you did not […]
19. December 2017
Conversionraten in Google AdWords drop before Christmas

Conversion rates in Google AdWords after Christmas: Action required

Your online business is experiencing a boost from the holiday season right now and you’re cashing in on […]
23. November 2017
Black Friday Thumbnail

Black Friday – Last Minute Advice

It’s Black Friday week! While we’re curiously awaiting this year’s consumer trends for Black Friday and Cyber Monday, […]
23. October 2017
Meet Adference at HeroConf London

Hero Conf London: 23 – 25 October 2017

London’s only Pay-Per-Click event is organized by U.S. based PPC agency Hanapin Marketing, known for the industry-leading blog […]
18. October 2017
Limited budgets for prioritized campaigns in Google Shopping that work

Budget limits mess with your campaign priorities in Google Shopping

  Recently, some of our users ran into trouble because of limited budgets in Google Shopping that basically […]
18. October 2017
Adfernce displays Google Shopping campaign history

New: Deeper insight into Google Shopping campaigns

  Yesterday we launched our newest addition to the Adference interface! Here is what you need to know: […]
9. October 2017

Shoptalk Europe: 9 – 11 October 2017, Copenhagen

Adference will be there when Shoptalk Europe opens its doors in Copenhagen on October 9. The successful U.S. […]
28. September 2017

New: Ad group targets displayed at campaign level

We’ve implemented two small but useful details at the Adference Bid Management interface that will make working with […]
13. September 2017
Meet Adference at dmexco

Adference presents new Campaign Management for Google Shopping @ dmexco 2017

Cologne, 13 – 14 September 2017 – dmexco Explore our new Campaign Management for Google Shopping at dmexco 2017! Meet […]
3. May 2017

Adference is coming to SMX London 2017

We are leaving Germany for a couple of days this month to exhibit at SMX London 2017 and we can’t wait! […]
20. February 2017

Bidding for Google Shopping and Google Text Ads: Which one is more challenging and how do they differ?

Without keywords to manage your ad placements, finding the right bids for products in Google Shopping seems at […]
20. January 2017

Irregularities in campaign performance: When to exclude outlying data in Google AdWords

Every day we feed data into our bid management system to give it the information it needs to […]

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