Automated Shopping Campaign Management Lay a strong foundation for the high performance of your Google Shopping campaigns by having the right setup: Adference creates, manages and updates Google Shopping campaigns automatically, reliably and flexibly according to your requirements. Create adjustable campaigns and arrange them by product type, product category, custom label, brand and more. We build campaigns that enable individual, product-level bids and that are up-to-date at all times. Our technology recognizes changes such as variations in price instantly. Whenever new products are added to your Google Merchant Center, our system makes sure your campaigns and bids are adjusted accordingly.