Internationally Recognized Research
In the late 2000s, Adference’s founders laid the groundwork for innovative bid management technology and cross-channel tool. When Florian Nottorf pursued his research activities at the Institute of Electronic Business Processes at Leuphana University Lüneburg in 2009, he was already developing his first attribution models in close cooperation with large advertisers and agencies. The attribution models measured advertising effectiveness based on user journey data and extended over the past few years. Once published in leading scientific journals and internationally recognized, those and other models form the foundation of Adference Cross-Channel Media Optimization.