Internationally Recognized Research

In the late 2000s, Adference’s founders laid the groundwork for innovative bid management technology and cross-channel tool. When Florian Nottorf pursued his research activities at the Institute of Electronic Business Processes at Leuphana University Lüneburg in 2009, he was already developing his first attribution models in close cooperation with large advertisers and agencies. The attribution models measured advertising effectiveness based on user journey data and extended over the past few years. Once published in leading scientific journals and internationally recognized, those and other models form the foundation of Adference Cross-Channel Media Optimization.

Bayesian Statistics and Simulation Techniques

Bayesian statistics is a central component of Adference models that, along with high computing power, enables the use of a priori knowledge in solving and optimizing statistical models. After years of research, BayesCore™ technology developed by Tobias-Benedikt Blask and Christian Borck made it possible to forecast the quality of a keyword or placement far earlier in the optimization process and with remarkable accuracy.

Robust Models to Boost Your Marketing Performance

In the past five years, innovative approaches to solve optimization problems in the marketing world have been developed under the scientific direction of Prof. Dr. Burkhardt Funk. All algorithms and models applied were reviewed in scientific quality assurance processes and practice-oriented performance tests. The results are our innovative, technology-driven solutions for optimizing online marketing processes.

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