Great new adventures await Adference in 2017, because this year we are going to the UK! Our first stop is at SMX London which is part of the biggest search marketing conference series worldwide. It’s the place where SEM experts and beginners, search marketing stars and decision-makers in online advertising meet to discuss the latest trends in search marketing.

If you would like to meet us in London and see our tool in action, please give us a call at 0049 4131 78 98 318 or use our contact form to arrange a meeting for the London date. Also, everyone interested in the Adference technology – feel welcome to come by and say hello at stand 1 at SMX London

UK date

London, May 23 – 24SMX London is part of the biggest search marketing conference series worldwide and a gathering point for search marketers from all over the UK and Europe. Adference will exhibit at SMX London on all three days. Meet us at stand number 1 – we are looking forward to a new country, many new faces and great conversations.

Dates for Germany

Berlin, February 16 PPC Masters – PPC conference in Berlin that is all about the paid click. Raphael Pollak (Project A Ventures) and Florian Nottorf (Adference) discuss the development of CPCs and bidding strategies throughout different phases of a startup company: “Account-Metamorphosis and the evolutionary adjustment of click prices to their environmental conditions”. Participants will learn how to calculate spot on conversion rates in spite of very detailed AdWords account structures by combining various sources of data. When: 3:45 pm.

Hamburg, March 2 – 3 Online Marketing Rockstars Festival – Online marketing meets festival:  At the OMR Festival, digital marketing stars share their stage with rockstars to provide the best entertainment, networking opportunities and marketing lessons at the same time. Find Adference in hall A2 at stand A06 on the first day of the expo. Come by our booth for a live-demo of our tool, to talk bid management or to simply get to know Adference!

Hamburg, March 13 – 14 d3con Workshop: “Cross-Device-Tracking (CDT) – Noise or Signal?” Hamburgs conference on programmatic advertising where advertisers, agencies, publishers and service providers meet to chat, to network and to learn from each other. On the conference day, workshop attendees will have the opportunity to learn more about cross device tracking. Prof. Burkhardt Funk (Leuphana University Lüneburg), Dr. Florian Nottorf (Adference) and Hartmut Brinkmeyer (Performance Media) discuss different strategies for analyzing user journeys that were tracked across a number of devices. When: March 14 at 4 pm. The workshop will be held in German.

Munich, March 14 – 15 SMX Munich – The largest conference in German-speaking Europe that is all about search marketing. Two exciting days as exhibitors await Adference at SMX Munich. Meet Adference on both days of the fair at stand 9! Use the discount code ADFERENCE15 to get a discount of 15% on tickets.

Jena, April 27 SEAcamp – A cool event for experts and newbies in SEM and PPC in the BarCamp format. That means, which topics will fill the conference’s agenda is still an open question. The Otto Group has joined Adference for a common session proposal: The Otto Group developed “Godzilla”, a software that arranges keywords and ads into a highly granular campaign structure. In the session, the online marketplace shopping24 will serve Adference as an example to illustrate how these keywords can be analyzed in clusters and used to maximize profits.