1. February 2018

New Merchant Center tools: Optimize your Google Shopping Product Feed for spring season

Thanks to a number of updates, a few things have changed feed-wise in 2017. If you did not […]
19. December 2017
Conversionraten in Google AdWords drop before Christmas

Conversion rates in Google AdWords after Christmas: Action required

Your online business is experiencing a boost from the holiday season right now and you’re cashing in on […]
23. November 2017
Black Friday Thumbnail

Black Friday – Last Minute Advice

It’s Black Friday week! While we’re curiously awaiting this year’s consumer trends for Black Friday and Cyber Monday, […]
18. October 2017
Limited budgets for prioritized campaigns in Google Shopping that work

Budget limits mess with your campaign priorities in Google Shopping

  Recently, some of our users ran into trouble because of limited budgets in Google Shopping that basically […]
18. October 2017
Adfernce displays Google Shopping campaign history

New: Deeper insight into Google Shopping campaigns

  Yesterday we launched our newest addition to the Adference interface! Here is what you need to know: […]
28. September 2017

New: Ad group targets displayed at campaign level

We’ve implemented two small but useful details at the Adference Bid Management interface that will make working with […]
20. February 2017

Bidding for Google Shopping and Google Text Ads: Which one is more challenging and how do they differ?

Without keywords to manage your ad placements, finding the right bids for products in Google Shopping seems at […]
20. January 2017

Irregularities in campaign performance: When to exclude outlying data in Google AdWords

Every day we feed data into our bid management system to give it the information it needs to […]
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