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Read all of our posts on tricks and insights for innovative online marketing

23. October 2017
Meet Adference at HeroConf London

London, 23 – 25 October 2017 – HeroConf London

London’s only Pay-Per-Click event is organized by U.S. based PPC agency Hanapin Marketing, known for the industry-leading blog […]
9. October 2017

Copenhagen, 9 – 11 October 2017 – Shoptalk

U.S. retail and ecommerce event Shoptalk is coming to Europe for the first time. Shoptalk promises to bring […]
13. September 2017
Meet Adference at dmexco

Adference presents new Campaign Management for Google Shopping @ dmexco 2017

Cologne, 13 – 14 September 2017 – dmexco Explore our new Campaign Management for Google Shopping at dmexco 2017! Meet […]
3. May 2017

Adference is coming to SMX London 2017

We are leaving Germany for a couple of days this month to exhibit at SMX London 2017 and we can’t wait! […]
20. February 2017

Bidding for Google Shopping and Google Text Ads: Which one is more challenging and how do they differ?

Without keywords to manage your ad placements, finding the right bids for products in Google Shopping seems at […]
20. January 2017

Irregularities in campaign performance: When to exclude outlying data in Google AdWords

Every day we feed data into our bid management system to give it the information it needs to […]
12. January 2017

Case Study: How MyHammer increased conversion numbers in Google AdWords by 40% while reducing costs per lead

Myhammer achieved a significant increase in completed request forms from customers seeking to hire a tradesperson Read all about […]
10. January 2017

Event calendar for 2017: Meet the Adference team in London and all over Germany

21. December 2016

Adference co-founder live from Stanford: Google workshop on SEA campaign management

Adference’s session at the “Google Digital Workshop on Campus” this Friday was streamed live from Stanford University where […]
16. December 2016

Limited budgets in Google AdWords: How to make them work

Over time, campaigns can outgrow their daily budget limits and advertisers are not always ready to raise their […]
15. December 2016

Right from Stanford: Adference co-founder holds Google workshop via live stream

One of the minds behind Adference, Leuphana professor Burkhardt Funk, is a visiting scholar at Stanford University at the moment, but missing the […]
9. November 2016

Adference extends device modifier to break up bids for desktop, tablet and mobile

In March, we carefully explained the way our Mobile Modifier handles automatic bid adjustments for mobile devices. Since then, a […]
31. October 2016

Expecting Christmas sales to go through the roof? Here’s how Adference Bid Management deals with strong seasonality

With Christmas just around the corner, many web shops and service providers are preparing their campaigns for the […]
5. October 2016

New target setting in Adference Beta might make your life easier: Account targets

Most of our customers know that Adference Bid Management allows them to set target CPAs and ROIs at […]

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