Bid Management for Google Shopping and Search

Meet Adference at dmexco!

New: Campaign Management for Google Shopping

✓ Individual bids for every product
✓ Flexible campaign structures that fit your needs
✓ Higher revenues in Google Shopping
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Any questions about Adference? Interested in a free trial?


The spirit of research in BayesCore™ DNA

Adference’s founders laid the groundwork early for our innovative bid management technology. Self-learning algorithms are at the core of our system. With every click and every interaction, the system accumulates new knowledge and saves it as a basis for future decisions. The impact of a priori knowledge on future decisions is closely linked to the availability of data: the less real-time information on certain keywords and products that the system has available, the stronger the influence that a priori knowledge will have on the bid.

Learn more about Adference


24. October 2017
Meet Adference at HeroConf London

London, 24 – 26 October 2017 – HeroConf London

London’s only Pay-Per-Click event is organized by U.S. based PPC agency Hanapin Marketing, known for the industry-leading blog […]
9. October 2017

Copenhagen, 9 – 11 October 2017 – Shoptalk

U.S. retail and ecommerce event Shoptalk is coming to Europe for the first time. Shoptalk promises to bring […]
13. September 2017
Meet Adference at dmexco

Adference presents new Campaign Management for Google Shopping @ dmexco 2017

Cologne, 13 – 14 September 2017 – dmexco Explore our new Campaign Management for Google Shopping at dmexco 2017! Meet […]
3. May 2017

Adference is coming to SMX London 2017

We are leaving Germany for a couple of days this month to exhibit at SMX London 2017 and we can’t wait! […]
20. February 2017

Bidding for Google Shopping and Google Text Ads: Which one is more challenging and how do they differ?

Without keywords to manage your ad placements, finding the right bids for products in Google Shopping seems at […]
20. January 2017

Irregularities in campaign performance: When to exclude outlying data in Google AdWords

Every day we feed data into our bid management system to give it the information it needs to […]
12. January 2017

Case Study: How MyHammer increased conversion numbers in Google AdWords by 40% while reducing costs per lead

Myhammer achieved a significant increase in completed request forms from customers seeking to hire a tradesperson Read all about […]
10. January 2017

Event calendar for 2017: Meet the Adference team in London and all over Germany


Interested in a free trial of Adference Bid Management?

Or simply call us: +49 (0) 4131 789 83 18
Free Trial