SEA Bid Management

Adference Bid Management is based on modern algorithms designed to automatically optimize your Google AdWords accounts. Thanks to statistical models specifically developed to . . .

SEA Bid Management

Cross-Channel Attribution

Adference combines data about the performance of your ads, your advertising spend and data from your CRM to calculate the realistic attribution of success of your individual campaigns. Adference supports you with expert advice that…

Cross-Channel Attribution

Media Data Science

Adference relies on media data science to analyze and improve the performance of your internal marketing and business intelligence processes, all powered by intelligent algorithms and statistical modeling techniques…

Media Data Science

When it came to implementing their recommendations for optimizing and improving the allocation of our online marketing budgets, Adference offered professional support. The scientific background of their models and the excellent service was impressive. Every detail of our questions was answered quickly and carefully.

Marc Schmid, Head of E-Commerce at JAKO-O

Adference Bid Management helped us to increase our revenue substantially.

Hannes König, Performance Marketing Manager at shopping24 internet group

We use Adference technology at a number of levels and are often impressed by the impact and results that their algorithms achieve!

Sebastian Loock, CEO at web-netz GmbH

Adference’s objective, data-driven analysis revealed great potential for the optimization of our marketing activities. In my opinion, it’s the best solution for integrated cross-channel optimization on the market.

Alexander Krösser, Marketing Director at danato

In summary, as one of the few pioneering works on discussing the multiple ad channels effects, I think this paper is no doubt an excellent work in the field of online advertising.

Excerpt from a scientific opinion on technologies developed by Adference
Prof. Dr. Burkhardt Funk

Prof. Dr. Burkhardt Funk

Adference Co-founder

Adference’s decision models rely on the latest achievements in statistical methods. Thanks to their scientific background and long-time collaboration with marketing agencies and advertisers, they can provide precise, qualified support through attribution modeling. Adference SEA Bid Management moreover offers unprecedented performance in Google AdWords, thanks to superior statistical models active in the background.